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Press Releases

08/18/2010 – $26,000 AWARDED IN AUTOMOTIVE TECHNOLOGY SCHOLARSHIPS
Awarded to 26 Orange County Students. Local Auto Dealers Contribute to Program that Provides Scholarships to Automotive Technology Students.

NEWPORT BEACH, Calif. (Aug. 18, 2010) – The Orange County Automobile Dealers Association (OCADA) today announced that 26 Orange County auto technology students received a total of $19,500 in scholarships from local automotive dealers as part of the California New Car Dealers Association (CNCDA) Scholarship Foundation. The winning students, which also included 32 students from other areas of California, will use the scholarships to support their automotive technology studies.

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04/19/2010 – FOOTHILL RANCH CHEVROLET MOVES TO IRVINE
New Dealership, Renamed Chevrolet of Irvine, Will Offer More Central Location and Larger Facility

IRVINE, Calif. (April 19, 2010) – It will be a homecoming for Mark Dershem when he opens Chevrolet of Irvine in the Irvine Auto Center on May 3, 2010.  More than 16 years ago, Dershem worked as general manager at Joe MacPherson Chevrolet, the pioneering and much-respected auto dealership that served Orange County from 1958 to 2007.
After Joe MacPherson Chevrolet was sold, Dershem opened Foothill Ranch Chevrolet in February 2002.  Now, to offer his customers a more easily accessible and central location, Dershem will open the dealership in Irvine and will rename it Chevrolet of Irvine.  

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04/13/2010 – ORANGE COUNTY STUDENTS WIN NATIONAL AUTOMOTIVE TECHNOLOGY COMPETITION TO BECOME “AMERICA’S TOP TECHNICIANS”

ANAHEIM, Calif. (April 13, 2010) — Jonathan Greenhalgh and Ben Hicks, students with the Loara High School ROP program in Anaheim, Calif., took first place at the 2010 National Automotive Technology Competition held April 6-7 during  the New York International Automobile Show.  The Loara team, sponsored by the Orange County (Calif.) Automobile Dealers Association (OCADA), competed in the auto industry’s largest school-to-work initiative, which pits the nation’s best high school automotive vocational education students against one another for the title of “America’s Top Technician.”

The team, which is part of the North Orange County Regional Occupational Program (ROP), was led by instructor, Russ Bacarella. Major support came from OCADA and Toyota of Orange, which provided on-site training and support for five months leading up to the competition. 

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01/04/2010 - ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION HOSTS 17th ANNUAL AUTOMOTIVE TECHNOLOGY COMPETITION — The “OC’s” Brightest Automotive Minds Compete for College Scholarships –

FOUNTAIN VALLEY, CA (January 4, 2010) – Celebrating its 17th annual automotive technology competition, the Orange County Auto Dealers Association (OCADA) will host the event Saturday, January 23, 2010, at the Hyundai Motor America headquarters in Fountain Valley. Twelve high school seniors are preparing to represent the best-of-the-best in the OCADA Automotive Technology Competition with the winners receiving a college scholarship.

“OCADA is very proud to sponsor and organize this event that highlights the incredible talents of these students and brings awareness to the excellent opportunities in the automotive technology field,” said John Sackrison Executive Director of the Orange County Automobile Dealers Association (OCADA). “We are excited that once again we will be awarding each participating student college scholarships to further their automotive technology studies.”

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12/15/2009 - TUSTIN AUTO CENTER MAKES EASY TO GIVE BACK DURING THE HOLIDAYS

TUSTIN, Calif. (Dec. 15, 2009) — Tustin Auto Center (www.tustinautocenter.com) has found a way to make the holidays less busy by giving residents an easy way to share the holiday spirit with those less fortunate in the local community. Now through December 31, the auto center will serve as a drop-off point for Orange County Rescue Mission’s “Heart for Hunger” campaign. Customers and residents can drop food items in bins located at each of the 13 dealerships in the Tustin Auto Center. Suggested food items include: rice and dry beans, stuffing and dry potatoes, canned fruits and vegetables, dry milk and cereals, baby food and formula, and soups, sauces and pasta.

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12/12/2009 - 5th Annual So Cal Hummer Caravan to Deliver Thousands of Toys to Camp Pendleton for Toys for Tots Organizers Anticipate More than 100 Hummers on Drive from Tustin to San Diego

TUSTIN, Calif. (Dec. 12 , 2009) – More than 100 Hummers and their holiday-spirited owners will come together on the morning of Sat., Dec. 12, at Tustin Hummer in the Tustin Auto Center, to begin their caravan to Camp Pendleton to deliver thousands of toys to U.S. Marines and their families. Additional Hummer owners from all around Southern California are expected to meet near the I-5 Freeway on the way to Camp Pendleton. Participation is free.

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11/2009 - CLASSIC CAR EXPERTS JOIN CREVIER CLASSIC CARS IN COSTA MESA

COSTA MESA, Calif. (Nov. , 2009) – Crevier Classic Cars, a contemporary, secure, state-of-the-art storage facility for classic cars in Costa Mesa, today announced a new sales team, including three of the Classic Car world’s leading experts. The new sales team, including Larry Alderson, Mark Drewitz and El Hathaway, are well-known and respected in the Classic Car world and will focus their efforts on expanding the facility’s sales operation. Their expertise will benefit clients who seek to build their collections, sell their existing cars or locate the car of their dreams.

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7/28/2009 - NORM REEVES HONDA SUPERSTORE HUNTINGTON BEACH ADDS NEW “BEACH” FRONT PROPERTY

HUNTINGTON BEACH, Calif. (July 28, 2009) –Norm Reeves Honda Superstore Huntington Beach, a part of Conant Auto Retail Group (CAR Group), today announced a significant expansion of the dealership’s existing lot along Beach Blvd in Huntington Beach. This acquisition doubles the size of the display lot fronting Beach Blvd and will be celebrated this Thursday, July 30 at 4:30p.m. in a V.I.P. ribbon cutting ceremony.

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7/17/2009 - Beckman High School and Tustin High School Students Meet in D.C. With Legislators about the Safety of Teen Drivers

WASHINGTON D.C. (July 17,2009) – Student leaders from the Beckman High School and Tustin High School SADD (Students Against Destructive Decisions) chapters met with members of the House of Representatives and U.S. Senate recently to discuss teen issues that affect teens ranging from the legal drinking age, to bullying in schools and traffic safety issues.

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5/20/2009 - ORANGE COUNTY KIA DEALERSHIP EXPERIENCES 408% SALES INCREASE. More OC Car Buyers with Prime Credit Turning to Kia for Value and Price.

SANTA ANA, Calif (May 20, 2009) – Kia Depot today announced a remarkable 408% increase in sales for 2009 year-to-date, a major milestone in what can only be described as a very difficult auto sales market. In March alone, Kia Depot sold 101 Kias, as compared to 16 in March 2008. The dealership attributes this dramatic growth to several factors, including aggressive rebates and incentives from the manufacturer as well as an increase in prime-credit car buyers looking for more value from their car purchase.

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5/15/2009 - MERCEDES-BENZ OF ANAHEIM TO HOST NEW 2010 E-CLASS SEDAN & COUPE SNEAK PREVIEW

ANAHEIM, Calif. (May 15, 2009) — Mercedes-Benz of Anaheim today announced a special preview of the all new 2010 E-Class sedan and Coupe models at its showroom in Anaheim Hills that will be held on Friday evening, May 15th from 5:30pm-8:30pm and Saturday, May 16th from 8:30am-8:30pm. These models are not due for launch until early July and would not normally be available to test drive.

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4/28/2009 - CAR Wash to Support Tustin SADD Teen Safe Driving Initiative Announced

TUSTIN, Calif. (Apr. 28, 2009) – To help increase awareness of safe teen driving, 26 students from Tustin High School will volunteer their time at DCH Tustin Acura on Saturday, May 2, 2009, offering car washes to the public. Funds raised will support the local chapter of SADD (Students Against Destructive Decisions), which the students recently formed at the school.

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4/15/2009 - OC Mazda in Huntington Beach joins the Revolution

HUNTINGTON BEACH, Calif. (Apr. 15, 2009) – On May 1, 2009, Huntington Beach Mazda will unveil a new concept in auto retailing with the debut of Orange County’s only “Retail Revolution Store.” The City of Huntington Beach will officiate at the ribbon cutting ceremony beginning at 4:00 PM.

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3/12/2009 - Elmore Toyota to Donate Iconic 2009 Toyota Prius For Golden West College Annual Fundraiser

WESTMINSTER, CA (March 12, 2009) – Elmore Toyota today announced that the dealership is donating the highly sought after 2009 Toyota Prius to the Golden West College Foundation as part of the Elmore Toyota Presents the Golden West College Gala, the college’s 12th annual fundraiser. This year’s vehicle, a new 2009 Toyota Prius with a sticker price of $28,344, comes loaded with today’s most popular options including: Smart Key system, backup camera, anti-theft system, MP3/WMA playback capability, hands-free phone capability via Bluetooth®, and voice-activated DVD navigation system.

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12/15/2008 - WILSON AUTOMOTIVE GROUP EMPLOYEES DONATE $176,000 TO SUPPORT LOCAL CHARITIES FOR THE HOLIDAYS

ORANGE COUNTY, Calif. (December 15, 2008) –The Wilson Automotive Group, one of Orange County’s largest automotive dealership groups, today announced that their employees are making a holiday donation of over $176,000 for local Orange County charities. This donation continues the staff’s annual tradition of donating to their favorite charity on behalf of their employer and owner of Wilson Automotive Group, David Wilson, in lieu of presenting him with individual gifts. Employees representing all 16 dealerships presented David Wilson with a “check” representing the cumulative donated amount of $176,000 on December 15th during the company’s annual Holiday party.

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12/13/2008 - HUGE SO CAL HUMMER CARAVAN TO TRAVEL FROM ORANGE COUNTY TO CAMP PENDLETON TO DELIVER TOYS FOR TOTS

TUSTIN, Calif (Dec, 2008) 4th Annual Southern California HUMMER Toys for Tots Drive: To celebrate the spirit of giving, HUMMER owners will meet at the Tustin HUMMER dealership at 7:30 a.m. to begin their caravan to Camp Pendleton to deliver hundreds of toys to Marines and their families. Additional Hummer owners from all around Southern California are expected to meet near the I-5 Freeway on the way to Camp Pendleton.

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11/10/2008 – MERCEDES-BENZ OF ANAHEIM OFFERS ICONIC MERCEDES-BENZ S550 SEDAN TO RAISE $1 MILLION FOR SAKS FIFTH AVENUE’S KEY TO THE CURE

ANAHEIM, Calif. (Nov. 10, 2008) — – For decades the Mercedes-Benz S-Class has epitomized the best in automotive design, performance, luxury and safety. Now this icon will use its star power to raise funds for women’s cancer research, new treatments, education and prevention. Mercedes-Benz USA (MBUSA) has designed a special edition S550 Sedan – now available at Mercedes-Benz of Anaheim – to help raise funds for Saks

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10/28/2008 – 2009 ACURA TL PREMIERES AT TUSTIN ACURA

TUSTIN, CA (October 28, 2008) The most powerful and technologically advanced Acura ever built, the all-new 2009 Acura TL, was formally introduced to Orange County on a specially arranged launch event on Thursday, October 2 at DCH Tustin Acura.

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07/07/08 – ORANGE COAST CHRYSLER/JEEP/DODGE AUTO DEALER TO CONSOLIDATE UNDER ONE ROOF,COSTA MESA, CA

Costa Mesa, CA (July 07, 2008) Family-owned Orange Coast Dodge, Jeep and Chrysler dealerships in Costa Mesa, Calif., will consolidate into one facility on Harbor Boulevard in Costa Mesa as part of Chrysler LLC’s Project Genesis initiative. Introduced by Chrysler in fall 2007, Project Genesis intends to create a more viable dealer body to improve customer service and increase profitability and value for its dealers across the country.

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05/08/08 – SEVEN ORANGE COUNTY AUTO DEALERS COUNT AMONG TOP 125 IN NATION IN ANNUAL AUTOMOTIVE NEWS MAGAZINE SURVEY

ORANGE COUNTY, CA (May, 2008) – The Orange County Automobile Dealers Association (OCADA) today announced that seven local automobile dealer groups in Orange County rank among the top 125 dealer groups in the nation based on 2007 new vehicle retail sales units. This is according to an annual survey conducted by Automotive News, a leading industry publication. Collectively, the seven groups sold 198,836 new cars in 2007.

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05/06/08 – NORM REEVES ACURA OF MISSION VIEJO CELEBRATES OPENING OF STATE-OF-THE-ART, 70,000 SQUARE-FOOT FACILITY

MISSION VIEJO, CA (May 06, 2008) On Monday, May 5, 2008, Norm Reeves Acura of Mission Viejo re-opened its doors to an all-new, state-of-the-art facility. Located on the grounds of the original facility at 28802 Marguerite Parkway in Mission Viejo, the dealership sits on a boulevard that is home to many of South Orange County’s luxury automotive dealerships.

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04/18/08 – ORANGE COUNTY AUTOMOBILE DEALERS DRIVING FORCE FOR LOCAL ECONOMY ACCORDING TO ANNUAL INDUSTRY REPORT

The Orange County Automobile Dealers Association (OCADA) today released its 2008 Economic Impact Report numbers for 2007. This year’s results once again underscore that Orange County automobile dealers are a major contributor to the local economy and community. Dealership sales for the year came in at $8.5 billion and charitable contributions nearly doubled from $6.7 million to $12 million in 2007.

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04/10/08 – TUSTIN HUMMER DONATES CHILD-SIZED HUMMERS TO CHILDREN’S HOSPITAL OF ORANGE COUNTY

TUSTIN HUMMER, located in the Tustin Auto Center, is proud to be putting the smiles on the little faces of their community. As part of the HUMMER Courageous Kids Program, TUSTIN HUMMER donated two 12-volt HUMMER ride-on vehicles to the Children’s Hospital of Orange County (CHOC) for young patients to “drive” themselves into surgery.

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03/26/08 – TUSTIN ACURA WINS ACURA’S TOP AWARD AGAIN

DCH Tustin Acura today announced that is has once again been awarded Acura’s highest dealership honor – the Precision Team Dealership of Distinction Award for 2007. Only a few of the top Acura dealerships in the nation, and only two in California, have received this distinguished recognition for their excellence in customer satisfaction.

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